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    <loc>https://www.richards.partners/insights/clearer-not-bigger</loc>
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    <lastmod>2026-02-09</lastmod>
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      <image:title>Insights - New Zealand Doesn’t Need to be Bigger. It Needs to be Clearer. - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/68b61d7f99f1ac3eeaf78876/e70cdd55-f0a6-40d2-b69e-20007eed8239/James_k.webp</image:loc>
      <image:title>Insights - New Zealand Doesn’t Need to be Bigger. It Needs to be Clearer. - Make it stand out</image:title>
      <image:caption>Poet and playwright James K. Baxter, one of New Zealand’s most well-known but controversial literary giants.</image:caption>
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      <image:title>Insights - New Zealand Doesn’t Need to be Bigger. It Needs to be Clearer. - Make it stand out</image:title>
      <image:caption>Canterbury Plains (1951) by Colin McCahon, who is regarded as one of New Zealand’s most influential modern artists, particularly for his stark yet evocative landscape work.</image:caption>
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      <image:title>Insights - New Zealand Doesn’t Need to be Bigger. It Needs to be Clearer. - Make it stand out</image:title>
      <image:caption>New Zealand’s isolation in our secluded corner of the South Pacific is dramatically more palpable when viewed from space.</image:caption>
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      <image:title>Insights - New Zealand Doesn’t Need to be Bigger. It Needs to be Clearer. - Make it stand out</image:title>
      <image:caption>The Waimakariri River, one of the largest in Canterbury. Like the braided rivers of the South Island carving reliefs in the landscape, the chisel of the mind has the capability of reshaping the ground that we stand on.</image:caption>
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    <loc>https://www.richards.partners/insights/to-p-or-not-to-p</loc>
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    <lastmod>2025-11-12</lastmod>
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      <image:title>Insights - To P or Not to P</image:title>
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    <image:image>
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      <image:title>Insights - To P or Not to P</image:title>
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      <image:title>Insights - To P or Not to P</image:title>
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  <url>
    <loc>https://www.richards.partners/insights/naked-in-the-boardroom</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-09-23</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/68b61d7f99f1ac3eeaf78876/bc679255-12a1-4f7b-90f5-4f59b0d8bb52/Tassili_-_woman_in_work.webp</image:loc>
      <image:title>Insights - Naked in the Boardroom: Rock Cold Play - Make it stand out</image:title>
      <image:caption>Cave art from Tassili n’Ajjer, a mountain range in the Sahara Desert that holds one of the most important groupings of prehistoric rock paintings.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68b61d7f99f1ac3eeaf78876/73fd6a50-290d-412c-8d18-492be232d642/SantaCruz-CuevaManos.webp</image:loc>
      <image:title>Insights - Naked in the Boardroom: Rock Cold Play - Make it stand out</image:title>
      <image:caption>Hands at the Cuevas de las Manos upon Rio Pinturas, near the town of Perito Moreno in Santa Cruz Province, Argentina (created by several people between 7,300 BC and 700 AD).</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68b61d7f99f1ac3eeaf78876/39d402db-af2b-4d4d-a23a-cefbda380d45/Minnakht.webp</image:loc>
      <image:title>Insights - Naked in the Boardroom: Rock Cold Play - Make it stand out</image:title>
      <image:caption>Hieroglyphs on a stela in the Louvre in Paris, from the late Egyptian period (c. 1321 BC)</image:caption>
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    <image:image>
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      <image:title>Insights - Naked in the Boardroom: Rock Cold Play - Make it stand out</image:title>
      <image:caption>A depiction of Cro-Magnon artists painting woolly mammoths in Font-de-Gaume by Charles R. Knight (c. 1920).</image:caption>
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  <url>
    <loc>https://www.richards.partners/insights/the-secret-lives-of-floors</loc>
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    <lastmod>2025-09-16</lastmod>
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      <image:title>Insights - Beneath Our Feet: The Secret Lives of Floors - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68b61d7f99f1ac3eeaf78876/1757986293520-F1RRT5KPBC0BD1G507Q1/SecretFloors_1.webp</image:loc>
      <image:title>Insights - Beneath Our Feet: The Secret Lives of Floors - Make it stand out</image:title>
      <image:caption>Otsunegoten, Kyoto Imperial Palace, Kyoto, Japan</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68b61d7f99f1ac3eeaf78876/e3250c96-d078-476d-b94c-c2656beb2f8d/SecretFloors_2.webp</image:loc>
      <image:title>Insights - Beneath Our Feet: The Secret Lives of Floors - Make it stand out</image:title>
      <image:caption>Hall of Mirrors, Palace of Versailles, Paris, France</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68b61d7f99f1ac3eeaf78876/15e401c7-bd01-4f4f-984d-c357e80891ab/SecretFloors_3.webp</image:loc>
      <image:title>Insights - Beneath Our Feet: The Secret Lives of Floors - Make it stand out</image:title>
      <image:caption>Cosmati, Westminster Abbey, London, England</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68b61d7f99f1ac3eeaf78876/21c8dcbb-b94e-4b36-84a7-7facf3b94eb0/SecretFloors_4.webp</image:loc>
      <image:title>Insights - Beneath Our Feet: The Secret Lives of Floors - Make it stand out</image:title>
      <image:caption>Omphalion, Hagia Sophia, Istanbul, Turkey</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68b61d7f99f1ac3eeaf78876/62d7f7d6-5b08-40e4-82f0-ddfb30cc43e4/SecretFloors_5.webp</image:loc>
      <image:title>Insights - Beneath Our Feet: The Secret Lives of Floors - Make it stand out</image:title>
      <image:caption>Siena Cathedral, Tuscany, Italy</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68b61d7f99f1ac3eeaf78876/5f4177ee-481e-44aa-accd-05d9095d91f3/SecretFloors_6.webp</image:loc>
      <image:title>Insights - Beneath Our Feet: The Secret Lives of Floors - Make it stand out</image:title>
      <image:caption>Bongeunsa Temple, Seoul, South Korea</image:caption>
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  <url>
    <loc>https://www.richards.partners/insights/the-lost-art-of-conversation</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-09-16</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/68b61d7f99f1ac3eeaf78876/01ef5e70-5c26-4643-b124-aa46745bf16d/RP_Proposal_Template_2025_Mar13_Contingency.jpg</image:loc>
      <image:title>Insights - The Lost Art of Conversation in the Age of Scroll - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68b61d7f99f1ac3eeaf78876/71b3fea9-1ef8-42ce-be2d-d9448bd00f57/LostArtofConvo7.jpg</image:loc>
      <image:title>Insights - The Lost Art of Conversation in the Age of Scroll - Make it stand out</image:title>
      <image:caption>The world has Meta to thank for a significant portion of modern digital "connectivity", but as time goes on, more and more people are realising that Meta's actual product isn't Instagram or Facebook; it's their attention. This photo can be seen as both metaphor and portent. The kicker is that this was taken in 2016. How much closer are we to this rather dystopian vision for the direction of the world today?</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68b61d7f99f1ac3eeaf78876/66dda5fa-f02a-4243-9543-5ef383b7c2f0/LostArtofConvo5.jpg</image:loc>
      <image:title>Insights - The Lost Art of Conversation in the Age of Scroll - Make it stand out</image:title>
      <image:caption>Every day, people around the world on average spend almost 25% of their waking hours on their smartphones. Source: DataReportal</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68b61d7f99f1ac3eeaf78876/f7b44efc-f156-42d3-9dbb-75e27945c1ab/LostArtofConvo9.jpg</image:loc>
      <image:title>Insights - The Lost Art of Conversation in the Age of Scroll - Make it stand out</image:title>
      <image:caption>I drove a Volkswagen Beetle (I paid £50 for) from London to Moscow via Poland returning through Finland in my early twenties. Despite the darkest days behind the 'Iron Curtain', it was a 4 month journey of remarkable observations and welcoming people.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68b61d7f99f1ac3eeaf78876/b44f1a20-cc8d-4d44-a23a-114d84219c4c/LostArtofConvo10.jpg</image:loc>
      <image:title>Insights - The Lost Art of Conversation in the Age of Scroll - Make it stand out</image:title>
      <image:caption>US photographer Eric Pickersgill's 'REMOVED' series depicts people using their phones in their everyday lives. He then removes their phones in post, highlighting an unsettling disconnect in how families, partners, and friends can inhabit the same space, and yet be isolated in their worlds.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68b61d7f99f1ac3eeaf78876/02423f05-a4a4-4c1c-9f96-60edfc7401ab/LostArtofConvo8.jpg</image:loc>
      <image:title>Insights - The Lost Art of Conversation in the Age of Scroll - Make it stand out</image:title>
      <image:caption>Never let a good crisis go to waste. Since the proliferation of AI language models like ChatGPT, a number of companies have begun to offer digital AI companions that are always there for you. In the wake of a global loneliness pandemic and in lieu of close (human) relationships, people have begun to see AI companions as confidants, therapists, friends, and even romantic partners.</image:caption>
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  <url>
    <loc>https://www.richards.partners/insights/beige-is-the-new-plague</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-09-16</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/68b61d7f99f1ac3eeaf78876/da1f7ff6-47c7-4cc0-9cf7-806dd6f19bc3/South_eastern_Pacific_species_of_Petrolisthes_Allopetrolisthes_and_Liopetrolisthes_Porcellanidae.jpg</image:loc>
      <image:title>Insights - Beige Is The New Plague - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68b61d7f99f1ac3eeaf78876/2f2dc428-a147-4f56-a399-e2577be967a9/ThenandNow.gif</image:loc>
      <image:title>Insights - Beige Is The New Plague - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68b61d7f99f1ac3eeaf78876/ed76ee05-87e9-4ec3-8090-47e721ca92fd/Beige.webp</image:loc>
      <image:title>Insights - Beige Is The New Plague - Make it stand out</image:title>
      <image:caption>Tom Ford’s runway show for Gucci - Fall 1995</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68b61d7f99f1ac3eeaf78876/38a4d996-f853-4448-a783-d6324593250f/hyundai-grandeur-heritage-series-concept_100815103_h_2025-07-11-055930_leev.gif</image:loc>
      <image:title>Insights - Beige Is The New Plague - Make it stand out</image:title>
      <image:caption>2023 Hyundai Grandeur flagship sedan with an electrifying retro concept.</image:caption>
    </image:image>
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    <loc>https://www.richards.partners/insights/vietnam-rising</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-09-23</lastmod>
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      <image:title>Insights - Vietnam Rising: From Factory Floor to Brand Frontier - Make it stand out</image:title>
      <image:caption>Ho Chi Minh, The Churchill of the East, colloquially known as Uncle Ho.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68b61d7f99f1ac3eeaf78876/2d308e99-1e8b-4519-9e20-b5ef2d313fae/Vietnam_Rising_Vinfast_products.webp</image:loc>
      <image:title>Insights - Vietnam Rising: From Factory Floor to Brand Frontier - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68b61d7f99f1ac3eeaf78876/30d2ed4d-6f03-40bf-b3e8-4202db1acbfd/Vietnam_Rising_The_Quiet_American.webp</image:loc>
      <image:title>Insights - Vietnam Rising: From Factory Floor to Brand Frontier - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68b61d7f99f1ac3eeaf78876/f28e43f6-e20d-4d84-ba6e-7eed0f29a42c/Vietnam_Rising_Vietnam_battle.webp</image:loc>
      <image:title>Insights - Vietnam Rising: From Factory Floor to Brand Frontier - Make it stand out</image:title>
      <image:caption>A model of the Battle of Bach Dang, from an exhibition in the National Museum of Vietnamese History, Hanoi.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68b61d7f99f1ac3eeaf78876/0fce4d6d-08b3-444e-b282-5fee34526fad/Vietnam_Rising_Trung_nguyen_lee_expansion.webp</image:loc>
      <image:title>Insights - Vietnam Rising: From Factory Floor to Brand Frontier - Make it stand out</image:title>
      <image:caption>Chavvi Verg (Miss USA runner-up), enjoying coffee at Trung Nguyen Coffee World, which has over 600 locations and counting.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68b61d7f99f1ac3eeaf78876/b9df46c2-87bb-4698-91ef-d59fa996135a/Vietnam_Rising_Vietnamese_women_50th_anniversary.webp</image:loc>
      <image:title>Insights - Vietnam Rising: From Factory Floor to Brand Frontier - Make it stand out</image:title>
      <image:caption>Women featured prominently in Vietnam's celebrations for the 50th anniversary of the end of the "American War”.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68b61d7f99f1ac3eeaf78876/40531fb4-2d87-41c8-ad6d-7725b062f29e/Vietnam_Rising_HCM_City_Skyline.webp</image:loc>
      <image:title>Insights - Vietnam Rising: From Factory Floor to Brand Frontier - Make it stand out</image:title>
      <image:caption>The Ho Chi Minh City skyline, resplendent in light.</image:caption>
    </image:image>
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  <url>
    <loc>https://www.richards.partners/insights/the-diderot-effect-the-unspoken-narrative</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-09-22</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/68b61d7f99f1ac3eeaf78876/7775c0fe-f9c5-4d0b-8d59-841819bb4515/Denis_Diderot_Banner.png</image:loc>
      <image:title>Insights - The Diderot Effect: The Unspoken Narrative - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68b61d7f99f1ac3eeaf78876/6ca41c82-41c3-4e9c-b9c4-6e51bbae7ba4/Denis_Diderot.png</image:loc>
      <image:title>Insights - The Diderot Effect: The Unspoken Narrative - Make it stand out</image:title>
      <image:caption>Denis Diderot, 5 October 1713 – 31 July 1784</image:caption>
    </image:image>
    <image:image>
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      <image:title>Insights - The Diderot Effect: The Unspoken Narrative - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Insights - The Diderot Effect: The Unspoken Narrative - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68b61d7f99f1ac3eeaf78876/80eb8ce9-2865-4a1a-a7a7-caea14d3c56f/8199_Icebreaker_Brand_Book_Digital_FA2.png</image:loc>
      <image:title>Insights - The Diderot Effect: The Unspoken Narrative - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.richards.partners/home</loc>
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    <lastmod>2025-09-24</lastmod>
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