Hitachi Global Launch Kits
Launching a coordinated global marketing campaign across 40 countries.
Work Completed
Discovery Interviews, Marketing Campaign, Copywriting, Brand Story, Photography, Concept Film, Publication Design, Design Rollout, Print Production & Management
Johnson Controls-Hitachi Air Conditioning, was established in 2015 as a joint venture between Hitachi and Johnson Controls. It is a global manufacturer of heating, ventilation and air conditioning (HVAC) systems across residential, commercial and industrial applications.
The brand underwent a massive global refresh and Richards Partners was tasked with the design and copywriting of new Global Launch Kits across three product categories to be distributed in 40 countries. Each Global Launch Kit contains sample collateral and content for use in sales and marketing communications including catalogues, leaflets, technical information, sales messaging guidelines and other essential tools.
Creating content for a well-established, multi-national organisation, Richards Partners had to pay particular attention to delivering new, complex design systems and solutions within brand guidelines. It was also critical to maintain the integrity of the dense technical documentation while still delivering a user friendly result that would engage their diverse audiences.
The work included the direction and production of a well-received video for Frost Wash, a proprietary technology unique in the residential air conditioning market. The video was then selected to be translated into 13 different languages, to be distributed worldwide.
