Haydn & Rollett 75th Anniversary
Celebrating excellence together
Work Completed
Discovery Interviews, Concept Design, Publication Design, Event Design, Digital Design
Haydn & Rollett celebrated their 75th anniversary this year, in 2021. From humble beginnings, they now work across commercial, industrial, retail and residential construction projects all around New Zealand designing the fabric of our built environments. As part of their anniversary, Haydn & Rollett asked us to develop a central guiding theme and identity to celebrate their history, team and all their accomplishments over the years.
Haydn & Rollett is a rare example of a company that truly lives their brand essence “Excellence Together”, which we developed as part of their brand identity. As it is such a well-lived brand essence so firmly entrenched in the culture of the company, the theme, “75 Years Together” emphasises the historically collective nature of how Haydn & Rollett works.
Recognition
Best Awards Bronze (2021) – Business Communication
Best Awards Finalist (2021) – Editorial & Books
Richards Partners designed an extended icon set that depicts celebratory themes; dine, party, dance and celebrate. These icons were incorporated as part of the various anniversary collateral, and finds a fitting home in the elegant bookmark band that helps readers navigate such a large publication.
Applying all these elements to Haydn & Rollett’s almost 350-page retrospective, the result is a publication that balances their DNA of fastidious workmanship and Excellence Together; a triumphant celebration of their history, growth, people and work from 1946 to the present.
Through all the staff photographs, the interviews with managing directors past and present, the comprehensive documentation of all Haydn & Rollett’s work to date, this project represents much more than the sum of its parts. It isn’t simply a publication. It’s a celebration of the people who are and always will be part of Haydn & Rollett. Cheers to the years gone by and the years to come!
